To develop, implement and community manage the social media campaign for the theatrical release of Breath that worked in tandem with and complemented the strategy of distributor Roadshow Films.
Our strategy was threefold; to build an engaged fan base across both Facebook and Instagram with audiences that were fans of Australian independent cinema, Tim Winton and Simon Baker, to leverage social media opportunities around the national publicity tour and to engage audiences with compelling content that addressed the key themes of the film such as ‘coming of age’, surfing and the beauty of the Western Australian landscape.
• The social media campaign had a total reach of
2 million people around release (Facebook & Instagram)
• Video content from the Facebook page generated over 1.9 million views
• Breath performed strongly at the Australian Box office, taking over $1,000,000 in its opening weekend