To develop, implement and manage the social media campaign for the theatrical release of The Daughter that worked in tandem with and complemented the marketing strategy of distributor Roadshow Films.
Our strategy was threefold; to build an engaged fan community for The Daughter across both Facebook and Twitter, to leverage all social media opportunities around director Simon Stone’s press tour and to leverage the support of influential personalities in the film, theatre and arts space
• The Facebook page generated a campaign reach of 389,629 people (served activity from the page).
• The Twitter campaign generated 60,901 tweet impressions and 7,943 profile visits
• Influential voices in the stage and screen space supported the release on social media, including Australian Writers Centre, Playwriting Australia and the Malthouse Theatre
• The Daughter exceeded box office expectations on release in Australia