Influencer Marketing





Client
NBC Universal

Brief
To amplify the TV return of SUITS Season 7 by engaging influential personalities in the lifestyle, fashion and entertainment space to share content around the broadcast launch on the Universal Channel.

Strategy
We profiled, recruited and engaged influential personalities who were genuine fans of the show and whose personal brand fitted the SUITS look and feel.

Campaign influencers were firstly required to post before TX to express their excitement at the return of Season 7 and amplify the broadcast date. The idea was to encourage influencers to create and share content that played on the themes of the show.

We then followed up with a second wave of activity around broadcast week which included an invite to a VIP screening of SUITS ahead of the US Premiere and a mudding experience day in honour of popular character Louis Litt.

Outcomes

• The SUITS season 7 influencer campaign generated over 70,000 direct social media interactions (likes, shares & comments)

• All influencer activity provided details on the series return and included official tags #SuitsonUC and @foxtel

• For their Pre-Broadcast posts, fashion influencers Warren Pasi and Laura Albertin posted Suits inspired outfits for the series return