As part of a wider campaign to build anticipation for the hayu Season 10 launch of The Real Housewives Of New York City, we conducted an influencer campaign designed to raise awareness of the show amongst reality TV fans, specifically females 18-39.
We profiled appropriate macro, mid and micro lifestyle, fashion & entertainment influencers with a strong Australian following and invited them to an intimate VIP event in Sydney with RHONY star Bethenny Frankel.
All participating influencers were briefed to share coverage from the event, post the campaign hashtags and highlight that The Real Housewives Of New York City was now streaming on hayu.
• The RHONY influencer activity generated over 125,000 likes across social media
• Participating lifestyle influencers included Alan Tsibulya (420k followers), Amy Maree Comber (514k followers) and Laura Albertin (190k followers)
• The total reach of the RHONY influencer campaign was over 750,000 people