To engage relevant social media influencers to attend the Sydney red carpet Premiere of PITCH PERFECT 3 and themed state screenings around the country.
We profiled, recruited and invited relevant influential personalities from the female lifestyle, singing, dancing and entertainment space to the Australian premieres. All attendees were briefed to share their experience using the campaign hashtags created for the event.
• Over 10 million impressions (total reach) from the Sydney red carpet event alone
• Over 220,000 direct social media interactions (likes, comments, shares, retweets) as a result of the influencer activity around the Australian premieres
• A total of 50 relevant influencers attended the premieres in Melbourne, Brisbane, Adelaide and Perth
• Key influencers Lily Maymac (85,000 likes), the Bonora sisters (50,000 likes), Jade Tuncdoruk (36,000 likes), the Rybka sisters (34,000 likes) and Cartia Mallan (22,500 likes) shared photos and stories from the event