Case Study: A STAR IS BORN




Client
Roadshow Films

Brief
To raise mainstream awareness and drive positive word of mouth for the cinematic release of A STAR IS BORN amongst top tier social media influencers.

Strategy

The campaign focused on two major screening opportunities in order to achieve this, the early tastemaker screenings and the word-of-mouth premieres held in Sydney and Melbourne.

We profiled, recruited and engaged prominent influencers in the field of music, entertainment, film, fashion and lifestyle to attend and post from the events, sharing their reactions using the official campaign hashtag #AStarIsBorn

Outcomes

70 Influencers in the celebrity, music, entertainment, fashion and lifestyle genres attended and posted from VIP in screenings across the country using the #AStarIsBorn hashtag.

• The A STAR IS BORN campaign generated over 1.2 million social media interactions in the week of release

• Prominent tier 1 attendees included Jess Rowe, Alan Tsibulya, Elle Ferguson, Josh Pyke, No Frills Twins, Tully Smyth, Lola Berry, Louna Maroun, Donna Nguyen and Donny Gallela