Digital Communication Specialists

What we do

Influencer Marketing

What we do

Social Media

What we do

Digital PR

What we do

What We Dodigital Communications for the entertainment industry


Influencer Marketing

We work with influential online personalities to raise awareness in highly targeted and trusted environments.

Key aspects of the service include:

  • Strategy & targeting
  • Influencer profiling
  • Outreach & engagement
  • Content amplification
  • Customised content
  • Staggered exposure
  • Reporting & tracking

Social Media

We can create, grow, manage and optimise your presence in the social media space. We will implement the right strategy for you.

Key aspects of the service include:

  • Strategy & implementation
  • Community management & growth
  • Social listening & sentiment analysis
  • Social auditing & recommendations
  • Content creation
  • Social advertising
  • Measurement & tracking

Digital PR & Promotions

We build and execute digital PR campaigns that raise awareness, drive engagement and connect you with your audience online.

Key aspects of the service include:

  • Media announcements
  • Content syndication
  • Features & exclusives
  • Creative engagement
  • Blogger outreach
  • Promotional campaigns
  • Reporting & tracking

Click Here to read our Social Media Guide to Building an Online Audience published by Screen Australia.

“We are passionate about all aspects of digital, its ongoing impact on entertainment marketing and utilising the space to best deliver targeted and cost effective strategies with clear return on investment.”

Who We Are


We are a digital communications team with over 18 years experience in the film, TV and entertainment industry. Our team has provided digital strategy and implementation across a diverse range of film, TV, music, videogame, home entertainment and FMCG clients across the globe. We have delivered digital campaigns across a wide range of distributors and production companies in Australia, including the following clients:

Case Studies


Please click the below images to read a case study on one of the many projects we have worked on. Our case studies include examples of Digital Publicity & Promotions, Social Media Management, Events and Influencer Marketing.


“Playmaker Digital are experts when it comes to navigating the digital media and social space in Australia and generating targeted media exposure online. The level of reporting in particular is a hugely beneficial part of their process” Gabrielle Oldaker – Marketing Manager - Roadshow Films

“The team at Playmaker Digital have been working as an essential extension to our in-house PR team since 2015. Their dedication to driving further reach of our assets and generating higher levels of engagement across social influencers than we had the capacity to previously has been invaluable.” Meilin Potter – National Publicity Manager – Universal Pictures Australia

“After asking all the right questions, Playmaker Digital designed and implemented a detailed strategy to build viewership for our web series Warren & Hal. We were extremely happy with the results. Their adaptability in an ever changing media landscape, and the clarity of their communication, make them an absolute pleasure to work with.” Colin Cairnes – Writer - Director - Producer

"Playmaker Digital's commitment and dedication to the social media campaign for The Daughter was exceptional. They are a hugely professional and creative team who tailored a bespoke campaign that built an online fan community for the film. We have no hesitation in referring their services and will happily work with Anthony and his team on future projects."Jan Chapman & Nicole O'Donohue - Producers - The Daughter

Contact Get in touch with us

Playmaker Digital


17/31 Queen Street,
Melbourne, 3000


69 Reservoir Street,
Sydney, 2010

Social media

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